create style aveda men pure-formance™ thickening pasteInstantly thickens hair and adds pliable hold to create any style. aveda men pure-formance™ firm hold gelLightweight styling gel delivers maximum hold, control, definition and shine. Contains UVA protectors to help shield hair from dying effects of the sun. aveda men pure-formance™ grooming clayCreates texture with a strong, pliable hold and matte finish. Lightweight formula gives you control to create any style. aveda men pure-formance™ grooming creamCreates definition with a medium level of hold. Moisture-rich formula conditions, controls and delivers natural, healthy-looking shine. aveda men pure-formance™ pomadeProvides strong, pliable hold with excellent control. Water-based, non-greasy formula hydrates, while adding texture and definition. aveda men pure-formance™ liquid pomadeDelivers moderate hold while maintaining natural movement. Unique lightweight liquid complex helps seal in moisture, adds control and shine without weighing hair down.