Meet William Dohman. He is a craftsman with a conscience and, like Aveda, a native of Minnesota. So it’s only logical that William and the company would cross paths several times—most recently when the artisan created one-of-a-kind upcycled wooden boxes for a special contest to celebrate the launch of Aveda’s Tulasāra™ line.
William’s earliest intersection with Aveda was not as a woodworker, but as an architect, when he was at the small South Minneapolis firm that was in charge of designing Aveda founder Horst Rechelbacher’s New York City apartment. Like Horst, who started as a celebrity stylist in his native Europe and ended up changing career lanes (ultimately creating a beauty empire), William was trained to be an architect, but eventually found himself at a crossroads. He was working in architecture, but making interesting wooden objects on the side. “I was going to stop woodworking and just do architecture, but my wife encouraged me to stick to woodworking. She urged me to sell my creations online, and it got to the point where I became a featured artist,” he says. “I made little robots and a lot of wooden signs. But mostly, I’d find scrap wood and ask myself what I could make out of them.”
Several years later, once William’s newly formed woodworking business, Oh Dier, a home-décor, entertaining, and kids’ toys company made from ethically sourced wood, had taken off, he once again found himself with a connection to Aveda – a woodworking project with the company. The result? A bespoke, limited-edition wooden box that will be used to house the entire Tulasāra™ collection, including the Radiant Facial Dry Brush, Radiant Oleation Oil, Firm Concentrate, Bright Concentrate, and Calm Concentrate.
(Click here to find out how you can win the limited-edition box with the Tulasara™ products— Valued at $335!)
“Each box is truly unique.”
WILLIAM DOHMAN, WOODWORKER, ARTISAN
The materials for the box come from a local cabinet shop, which manufactures large custom cabinets and pieces of furniture for corporations. “They have high volumes of wood coming in,” says William, “but, of course, the grain for those projects must be flawless and all look the same, so there are many pieces they can’t use.” Normally, wood scraps would be burned, but William buys them to craft the Tulasāra™ boxes. “Each box is truly unique. So I’m after just the kind of wood that they don’t want.” It’s a win-win.”
The late Aveda founder once said, “If it’s not love, stop doing it.” Thankfully, William continued following his passion—and everyone is better for it.
DO YOU BELIEVE IN FOLLOWING YOUR DREAMS?
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TULASĀRA™ MUST HAVES
tulasāra™ bright concentrate
Instantly restore radiance and visibly even skin tone and reduce discoloration overtime with bright concentrate, a 98% naturally derived* treatment serum. Licorice root extract, a traditional Ayurvedic ingredient, helps reduce the appearance of discoloration, providing a more even looking skin tone. Dermatologist-tested. Non-acnegenic. For all skin types. means "moving toward balance" in Sanskrit.
Nourish and restore skin’s radiance with a 100% naturally derived* blend of six plant oils designed to be massaged into skin after facial dry brushing to help promote microcirculation, nourish and restore skin’s radiance. This expertly balanced blend includes certified organic sesame, sunflower and jojoba seed oils, combined with rose hip, apricot kernel and sweet almond oils to provide restorative skin benefits. Dermatologist-tested. Non-acnegenic. For all skin types.
Tulasāra™ means “moving toward balance” in Sanskrit.
Instantly soothe skin and make it more resilient over time with calm concentrate, a 97% naturally derived* treatment serum. An algae extract helps reduce the look of redness and irritation over time, while pomegranate fruit extracts known in ayurvedic tradition for its soothing properties, helps calm the look of skin. Contains more than one-hundred thousand red raspberry plant stem cells known for their restorative powers. Dermatologist-tested. Non-acnegenic. Suitable for sensitive skin.Tulasāra™ means "moving toward balance" in Sanskrit.*From plants, non-petroleum minerals or water.
Skin feels firmer and lines and wrinkles look diminished with firm concentrate, a 97% naturally derived* treatment serum. A blend of ayurvedic plant extracts including almond seed and sigesbeckia helps skin to instantly feel tighter and feel firmer overtime. Dermatologist-tested. Non-acnegenic. For all skin types. Tulasara™means "moving toward balance" in Sanskrit.*From plants, non-petroleum minerals or water.