Gently cleanse and create a smooth new surface on your hair. Significantly reduce your frizz and unwanted wave.
smooth infusion™ conditioner
Condition and create a smooth new surface on your hair. Significantly reduce your frizz and unwanted wave.
smooth infusion™ smoothing masque
Deep condition your hair with cupuaçu and shea butters to reduce unwanted volume and soften hair, while helping seal in moisture and lock out frizz—even in intense humidity. Leave your hair smooth with natural movement.
smooth infusion™ Style Prep
Leave-in treatment that preps hair for styling to give long-lasting smooth results, protection from heat styling and defends against humidity for up to 12 hours.
be curly™ shampoo
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend—taming frizz and increasing shine.
be curly™ co-wash
Condition and remove build-up from your curls while cleansing your scalp with our sulfate-free formula that moisturizes hair for up to 3 days with certified organic babassu oil. Fight frizz and improve the look of curls with every use.
be curly™ intensive detangling masque
Easily separate the most tangled curls and coils while moisturizing with certified organic babassu oil and shea butter. Fight frizz and improve the look of curls with every use.
be curly™ style prep
Adds moisture and curl definition as it seals the cuticle, taming frizz all day. Detangles to reduce breakage from combing. Boosts the effect of curl enhancing lotion. Apply on damp hair.